CENOTE TEQUILA GLOBAL LAUNCH
To launch Stoli Group's newest innovation, Cenote Tequila, a multi-experience was built out to encourage discovery for guests. Guests first engaged with the brand in the interior gallery space built out to pay tribute to the brand's water heritage and #godeep platform, focused on brand education and tasting. An hour into the event guests experienced an inflexion point and were invited to join the party outside, which brought to life the brand's high-energy mindset with #tequilawithasoul. The exterior was a high-energy dance party with DJ sets by global DJs.