DOS EQUIS X COLLEGE FOOTBALL PLAYOFFS

To celebrate Dos Equis's official sponsorship of the College Football Championship game in New Orleans Amplified designed the ultimate tailgate experience for fans. Inspired by the brand's College Football, Football College digital platform the tailgate became the must attend destination in the Fan Zone. The 40x40 activation included a quarterback drills, truck bed photo engagement, beer hall and more. Inspired by halftime shows at football games, there were surprise moments each day, including a jazz band and a pop quiz by college football star Martellus Bennett. The Dos Equis Tailgate set the stage for the ultimate tiger faceoff!

INTRINSIC X VICE NIGHT MARKET

VICE Night Market was a a bi-weekly food market that brought in hundreds of attendees ready to taste the best food that the city had to offer. Hosting a rotating roster of different food vendors, a bar, live DJs and nightly surprises curated by VICE the Night Market was the spot to kick-off the weekend and immerse in what’s new from VICE via food, drink, music and more.

We brought to life the iconic bodega culture of NYC and Intrinsic’s #bringyourself campaign. to amplify our client's partnership with VICE. The experience included a custom label maker disguised in an ATM machine for consumers to #bringyourself the way @zimernyc did when he designed the iconic wine bottle label.

HEINEKEN LIGHT X SOBEWFF GRAND TASTING

The South Beach Wine & Food Festival is a national, star-studded, five-day festival showcasing the talents of the world’s most renowned wine, spirit and beer producers, chefs and culinary personalities. The festival attracts more than 60,000 guests annually to its events throughout the five-day weekend, which take place at various locations throughout Miami.

For its third year of sponsorship Heineken Light activated the Grand Tasting Village with a 70x20' footprint. The Heineken Light Beach Bash brought to life the iconic beach celebrating with sharable moments in a high-energy setting.

TIGER BEER X KENZO X WWF COLLABORATION

In partnership with Tiger Beer, Kenzo and World Wildlife Fund (WWF) Tiger Beer created the #RareStripes clothing collaboration. Amplified produced the US launch event at celebrity hangout, Peachy's (speakeasy in Chinese Tuxedo). Proceeds from the clothing sales globally supported the WWF's efforts to save wild tigers. While Peachy's set the stage for an intimate, subterranean launch, the Amplified team dreamed up the ultimate decor and custom fabrication package to bring to life the Tiger Beer (client), Kenzo and WWF brands.

CENOTE TEQUILA GLOBAL LAUNCH

To launch Stoli Group's newest innovation, Cenote Tequila, a multi-experience was built out to encourage discovery for guests. Guests first engaged with the brand in the interior gallery space built out to pay tribute to the brand's water heritage and #godeep platform, focused on brand education and tasting. An hour into the event guests experienced an inflexion point and were invited to join the party outside, which brought to life the brand's high-energy mindset with #tequilawithasoul. The exterior was a high-energy dance party with DJ sets by global DJs.

TIGER BEER X IMPRINT CITY UNCAGED

To celebrate Tiger Beer's sponsorship of the Imprint City x HYPEBEAST musical competition, Amplified created a custom stage set that outfitted the stages at iconic music venues in San Francisco. Amplified worked closely with the charity and HYPEBEAST to integrate the cultural aspects of Tiger Beer, while uncaging new talent to put them on a global stage in Seoul later that year.

STOLI MAKE IT LOUD & CLEAR LAUNCH

To launch Stoli's Make It Loud & Clear campaign Amplified designed a proprietary event from the ground up. Headlined by Ty Dolla $ign guests reveled the night away at iconic nightclub, Marquee NY. The event included queues from the campaign throughout - custom boomboxes, megaphones and a denim bar allowed guests to express themselves and #makeitloudandclear.

STOLI X BURTON US OPEN

The Burton US Open Snowboarding Championships returned for its 38th year and brought the best snowboarders in the world who competed for the most prestigious Halfpipe and Slopestyle titles in snowboarding. Olympic medalists such as Mark McMorris, Maddie Mastro, Red Gerrard, Aymu Hirano, and many more battled it out to make snowboarding history in 2020.

The Stoli Chalet provided a premium, on-brand experience for consumers in Sponsor Village. The Stoli Chalet, while inspired by the destination / occasion, also translated to all après occasions with strategic odes to Burton.